INDUSTRY OVERVIEW
The market of packaged drinking water is sure to grow because we all need water to survive. Increasing health concerns, and unavailability of clean drinkable water have led to the growth of the bottled water market in India.
Gone are the days when people, especially those from the middle class, would carry water bottles of water for long journey. Now the culture of use & throw has seeped into Indian society. This has opened avenues for bottled drinking water industry.
The growing number of cases from water born diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe water etc. have made the bottled water industry just one of the fastest growing industries.
A human being consumes an average of 2-3 litres of water daily, and with the Indian population growing at 2-3% annually, we can expect the demand for packaged drinking water to grow as well.
The Indian packaged drinking water industry has witnessed an unprecedented boom in recent years, owing to the improvement in living standards of the middle.
With the increase in awareness about the benefits of packaged drinking water, this segment of water industry has taken a major stand in the recent years.
Apart from individual sales, market drivers in India have recently inclined towards institutional sales through association with airlines & Offices, E-commerce players, Supermarkets, Hypermarkets. Such partnerships are eventually increasing the penetration of the packaged drinking water in the market, followed by rise in the overall sales volume in India.
Scarcity of portable and drinking water at railways stations, tourist spots, and with the current Covid scenario, in turn, is anticipated to boost the sale of packaged drinking water in India.
There is an increase in the number of people having higher disposable income. So, we witness several people purchasing bottled drinking water in commercial complexes, hospitals, tourist spots, railway stations, airports, and other markets.
Amid the ongoing COVID scenario, the growing health consciousness in the consumer market is certainly driving demand for the packaged drinking water.
The bottled market is expected to reach ~ INR 403.06 billion by end of 2023, from the current value of ~ INR 160 billion, expanding at a compound annual growth rate (CAGR) of 20.75% from 2018. Based on volume, the market is likely to reach ~ 35.53 billion litres by end of 2023, expanding at a CAGR of ~ 18.25% from 2018.
Packaged drinking water market has been picking up market share quite significantly alongside the growing consumer demand in the market.
The market growth is comparatively higher for the branded drinking as compared to the local/substandard water category.
- SAI KIRAN DHAMI – MALE (50% shareholding)
- ENGINEERING BACHELOR & POST-GRADUATE IN CONSTRCUTION MANAGEMENT, 20+ YRS. OF WORK EXPERIENCE IN SENIOR MANGEMENT ROLES. LAST SERVED AS COO (Chief Operating Officer) for STERLITE POWER BRAZIL & GROUP CHIEF BUSINESS EXCELLENCE OFFICER.
- KOMAL DHAMI – FEMALE (50% shareholding)
- MSC IN STATISTICS, VENTURING INTO A ENTREPRENEURAL JOURNEY (STANDUP INDIA).
PROMOTER’S PROFILE
Sai Kiran Dhami
Ex. Chief Operating Officer (COO) & Executive Vice President at Sterlite Power, Brazil
Senior executive widely recognized for his strong intellectual, strategic, commercial, and effective leadership capabilities.
Experienced professional in setting up & expanding company operations. Was appointed by the Management Board of “Sterlite Power” to execute their 1st international expansion into Brazil. He was instrumental in setting-up and building the company in Brazil, develop & execute strategic growth plan and sustain operations. The company delivered outstanding results with his lead, in a mere duration of 2 years, by registering growth of Brazilian portfolio to US$ 2B with a top line of US$ 200M through establishing wins of 10 HV transmission line & sub-station projects. Built large team of the highest-calibre talent to run business and develop projects while maintaining the culture and values of the company. Gave record breaking results on project development in schedule, returns, safety, quality, and innovation. Created a strong Sterlite Brand in Brazil with strategic communication, liaison and result oriented operations.
A professional having 21 years of hands-on ground experience in project management and development of multi-billion-dollar large-scale capital / infrastructure projects. Received several recognitions for his outstanding contributions in projects development and known for his foresightedness, decision making, problem solving, project execution, and task implementation capabilities. Have registered achievements of turning around projects into successful direction.
A professional having multi-industry experience as a developer, EPC contractor & a consultant. Have lead project management of “Transmission lines & Substations with Sterlite Power”, “Thermal Power Plants with Reliance Power”, “Telecom infra with Reliance Infocom”, “Crude Oil refinery with Reliance Engineering”, “Shops, Central processing & distribution units with Reliance Retail”, “Cross country Oil & Gas pipelines with Punj Lloyd”. Also worked as a principal consultant (subject matter expert) for 2 years with Accenture for L&T Hydrocarbons & Tata Steel for their respective project development.
A professional with experience of working in different cultures with his diversified work experience in different industries and geographies. He has worked in India (home country), Turkey, Saudi Arabia, and Brazil.
A professional along with hard-core project management experience have also proven record and hands-on experience of strategic projects of operational excellence (designed & implemented new operating model for Sterlite Brazil, resulted in reduction of fixed cost by approx. ~ 50%), strategic procurement (designed & implemented procurement strategy resulted in cost saving and eliminated project risks), business process re-engineering (designed & implemented a structured stake holder management process, resulted in environmental licencing of projects in a record time), innovation projects (implemented use of drones in projects, resulted in receipt of GOLD award by Protecao magazine, Brazil in Safety Innovation category, Was instrumental in Heli- crane operation implementation for the 1st time in India.
PLANT DETAILS
90 BPM (BOTTLES PER MINUTE) PACKAGED DRINKING WATER PLANT
PRODUCTION CAPACITY: ~ 1,43,000 CASES / MONTH (CONSIDERING 10% EFFICIENCY LOSS)
PROCESS FLOW CHART
- 1st Brand tie up with “Imperial Blue” already achieved. Definitive Agreement already signed for a term of 5 years on 21st July 2021. Plant production capacity already sold / consumed as under.
| Year of Operations | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
| Pant Production capacity already sold | 35% | 52% | 70% | 70% | 70% |